Cosmetics & Personal Care

Ashland relaunches flax seed extract as natural hair colour preservant

5th September 2019

Ashland has relaunching its Chromafend biofunctional, following new data demonstrating that it can promote hair darkening and reduce the appearance of grey hair.

“Although many people choose not to colour their hair, they don’t want to admit defeat to grey hair,” said Anne Clay, global marketing manager and new business development, Vincience Biofunctionals, a division of Ashland. European and North American men, especially, are reluctant with the use of hair dyes. Nevertheless, a recent research has identified that hair colour is the number one appearance concern for many men today, with 51% of British men worrying about greying.

The specialty chemicals company has designed Chromafend biofunctional to preserve hair’s natural colour. This golden flax seed extract was selected for its capacity to boost key pigmentation markers in the hair follicle. Its properties were demonstrated by several in vitro and ex vivo studies, said Ashland.

Sourced from 100% organically grown golden flax seeds, Chromafend biofunctional is COSMOS validated and can be used in a variety of hair treatments to address the first signs of grey hair, boost grey hair darkening and vitality, space out the need for grey hair coloration, and can also be used to boost darkening hairs in men’s beards.